Online dating site sk

After years working as a senior investment banker in the US and Hong Kong, he fulfilled his dream of setting up his own business.

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One of Zhenai.com’s most in demand services is one that matches divorcees – it’s especially popular in Beijing, Shanghai, Guangzhou and Shenzhen.

“It’s getting more popular every year and we are even thinking perhaps we should develop a separate app due to the high demand,” says Li.

offers two broad services: one is what Li calls a “self-service dating service” where members pay 400 yuan (US$60) a year to browse members’ profiles, chat and arrange dates; the other is a more exclusive offline, face-to-face matchmaking service that costs 4,000 yuan for six months.

The self-service platform allows members to send each other digital “winks”.

Following a one-year “lock-up period” imposed by Sina he set up a music sharing company that eventually pivoted to become

“I wanted to create an online community for music lovers, but we noticed that the people who came to this community were really there to meet other singles so I decided that I’d just go straight to dating,” says Li, who met his wife Kathy at a drinks event in Hong Kong.

“A lot of people are saying leftover women can’t find a man, but mostly it’s because she sets very high standards; she doesn’t want to compromise,” says Li.

The matchmaking service claims a success rate of 78 per cent – this is based on the number of couples who tell their matchmaker they want to be “exclusive” with their date, meaning that their profile is hidden on the site.

“They want to know from the very beginning, before they waste time, whether the husband and wife will manage the finances collectively, whether she has to live with her in-laws and whether he wants children and how many,” Li says.

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